With a glorious heritage spanning almost three decades of delivering world class pedagogy, we take immense pride in acquiring the status of one of India’s top education institutions engaged in imparting management education to diverse sections of society. Established in 1990, as International Institute of Advanced Studies – IIAS now imparts quality education to the aspiring students who cherish the dream of building their career in Business Management and Hospitality Management, providing them with both long-term course and short-term course options.

At IIAS a student passes through an education system that is in tune with the needs of the industry and the IIAS teaching methodology, faculties, industry collaborations and events are synergized to provide students with a strong foundation of knowledge and skills required to stand out in their career of choice. With a focus on international exposure and industry-readiness, IIAS has often tied up with colleges in other parts of the world to give its students the best possible education and experience

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Certificate Programme in Social Media Management & Digital Marketing

  /    /  Certificate Programme in Social Media Management & Digital Marketing

Certificate Programme in Social Media Management & Digital Marketing

Delivery Format

Online + In-class

Duration

3 Months

Session Commencing

September 2020

Individual Courses FEd.004

Key Highlights

Learn from practicing Digital Marketing professionals

University Certification

Career guidance

Learn Social Media and Content Marketing

Designed for freshers and working professionals

Placement Support

Benefits of the program

In-depth study in Digital Marketing orientation, strategy planning and services including effective utilization of Social Media Marketing (SMM) tools.

Benefit from live project training to enable the practical implementation approach simultaneously with classroom discussions.

Gain advantage of a one-of-its-kind 360-degree digital marketing training programme which comes with 6 Google certifications.

Interactive sessions by industry leaders provide the much-needed boost to freshers looking forward to making a mark in the digital marketing platform.

What you will learn?

Facebook Ads
Google Search Ads
Google Analytics
Bing Ads
App Store Marketing
Email Marketing

Syllabus

Digital Marketing Orientation
Website Creation
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM/Google Ads)
Social Media Marketing (SMM)
Email Marketing
Inbound Marketing
Google Analytics
Content Marketing
Mobile App Marketing
Online Reputation Management
Affiliate Marketing
E-commerce Marketing
How to Grow Digital Marketing Services
Digital Marketing Strategy Planning

Who should do this course?

For freshers or professional students looking to create their knowledge base in the digital platform for effective digital marketing strategies and brand visibility know-how for organizations in the modern digital era, this course acts as a perfect one-stop solution.
It is also an excellent program for entrepreneurs or traditional marketing professionals who wish to get a thorough understanding of the digital marketing for creating brand strategies.

Minimum eligiblity

Class 10+2 pass. No Computer Science or technical background necessary.

Become a certified digital professional

Post this program, you will get an industry relevant and recognised Certificate in Management from one of India's largest state university for management and technical education - Maulana Abul Kalam Azad University of Technology (MAKAUT, formerly WBUT)

Uplift your career

Today digital marketing is ubiquitous and ech and every brand must have a strong digital marketing game in order to stay ahead of the competition. As such there are plenty of courses offering digital marketing course but not many with a recognized university degree.
This is a genuine boost for employers who are looking for candidates with recognnized skill in the digital marketing and social media domain.

Career Prospects in Digital Marketing

Digital Marketing Executive

Digital Marketing Analyst

Brand Manager - Digital

Digital Marketing Manager

Digital Media Manager

Digital Strategy Consultant

Value-for-money education

Total Course Fees is Rs. 20,000

What you get?

Certificate from MAKAUT

Mentorship from industry experts

One-on-one career coaching

Convenience of LMS supported online learning

Frequently Asked Questions

What kind of Jobs will I get after completion of the course?

Students who complete our certificate program typically find jobs in various marketing positions in the corporate sector. You can aim to be a digital marketing expert, marketing/sales executive, marketing/sales manager, corporate relationship executive/manager, business relationship manager and so on. Career options in digital marketing are not limited to traditional businesses. Such candidates are highly sought after in service sectors such as BFSI, finance, retail, healthcare, tourism, educational institutions as well as ITeS sector where customers and employers need to connect constantly via digital platforms such as social media.

Do students have any internship opportunities?

The course offers internship opportunity along with live project training to enable the practical implementation approach simultaneously with classroom discussions. The interactive sessions by industry leaders provide the much needed added boost to freshers looking forward to making a mark in the digital marketing platform. Such industry sessions may also provide probable opportunities for placement assistance post course completion.

What are the certifications offered for this 3-month digital marketing course?

Students gain competitive advantage through these 7 Google certifications as mentioned below:  1. Google Ads Fundamentals 2. Google Ads Display 3. Google Ads Mobile 4. Google Ads Search 5. Google Ads Video  6. Shopping Ads 7. Google Analytics Additionally, students get 3 certifications offered by HubSpot, a leading international CRM (Customer Support Management) organization in inbound marketing, sales, customer service and CRM software offering inbound marketing training courses & certifications:  8. Social Media Certification Course 9. Content Marketing Certification Course 10. Inbound Marketing Certification Course.

All these 10 certifications along with IIAS certificate (making it a total 11), students are provided with the necessary tools in process controls to jump-start their career in digital marketing sector.

What is the typical salary level?

Income mostly depends upon the candidate’s qualifications, skills and experience. Digital marketing professionals can typically earn between Rs 10,000 – Rs 25,000 per month. Though sky is the limit as Digital marketing professionals are in high demand in the industry.

Do Students have any internship opportunities?

The course offers internship opportunity along with live project training to enable the practical implementation approach simultaneously with classroom discussions. The interactive sessions by industry leaders provide the much needed added boost to freshers looking forward to making a mark in the digital marketing platform. Such industry sessions may also provide probable opportunities for placement assistance post course completion.

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Certification Awarding Bodies

Global certifications by international corporate giants + University affiliations at your beck and call