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At IIAS a student passes through an education system that is in tune with the needs of the industry and the IIAS teaching methodology, faculties, industry collaborations and events are synergized to provide students with a strong foundation of knowledge and skills required to stand out in their career of choice. With a focus on international exposure and industry-readiness, IIAS has often tied up with colleges in other parts of the world to give its students the best possible education and experience

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Certificate Programme in Sales and Distribution Management

  /    /  Certificate Programme in Sales and Distribution Management

Certificate Programme in Sales and Distribution Management

Delivery Format

Online + In-class


3 Months

Session Commencing

September 2020

Individual Courses FEd.013

Key Highlights

Learn from eminent faculty from some of India's leading B-Schools

Peer-learning through group discussions

Transition from operational to management role

Designed for freshers & working professionals

3 decades of excellence in management education

Case-based pedagogy

One-on-one mentorship

Program Outcomes

Learn about sales skills and the art of direct selling

Understand how to place the right product at the right place with increased awareness about distribution channels

Gain in-depth knowledge about distribution management

Study consumer behaviour with reference to consumer segmentation to interpret marketing strategies


Fundamentals of Marketing
Strategic Market Planning
Marketing Research
Market Segmentation Targeting & Positioning
Consumer Behaviour
Product Strategies
Marketing of Services
Pricing Strategies
Selling Strategies
Distribution Strategies
Promotion Strategies
Branding & Packaging Strategies
Retail Marketing
Rural Marketing
Digital Marketing
Business Communication
Personality Development & Leadership

Who should do this course?

Without sales, no business would survive. This course has been developed keeping employability in mind and hence can be a valuable learning experience for freshers or professionals alike. Most first-jobs today are sales jobs and this course opens a vast array of industries like FMCG, Retail, Banking, Insurance etc.
It is also an excellent program for entrepreneurs for planning sales strategy for their businesses in the digital era or professionals who wish to get into a sales role.

Minimum eligiblity

Class 10+2 pass or Diploma holders. Ideal for both freshers and working professionals. Learn anytime, anywhere.

Earn a recognized professional certification

Post this program, you will get an industry relevant and recognised Certificate in Management from one of India's largest state university for management and technical education - Maulana Abul Kalam Azad University of Technology (MAKAUT, formerly WBUT)

Learn the art of selling

Effective sales is at the core of successful business performance. This course covers buyer behavior, segmentation, targeting; market analysis and planning; and understanding the selling techniques that prepare you for a career in any industry.
Sales jobs can range in the following roles:

Brand Management

Marketing Manager

Sales Representative

Marketing Communication

Product Management

Marketing Research

Business Development

Sales Executive

What you pay?

Total Course Fees is Rs. 20,000

What you get?

Certificate from MAKAUT

Mentorship from industry experts

One-on-one career coaching

Convenience of LMS supported online learning

Frequently Asked Questions

What kind of jobs will I get after completion of the course?

Students who complete our PG program typically find jobs in various sales and marketing positions in the corporate sector. You can aim to be a management trainee, marketing/sales executive, marketing/sales manager, corporate relationship executive/manager, business relationship manager and so on. Career options in sales & marketing are not limited to traditional businesses. Such candidates are highly sought after in service sectors such as BFSI, finance, retail, healthcare, tourism, educational institutions as well as ITeS sector where customers and employers value quality service and experience.

What kind of Industry-exposure will I be entitled to?

The best part of this course is that the faculty comes with years of exhaustive industry experience to give the students a peek into real-world transactions inbuilt with the theory classes via in-depth case-study discussions. Moreover, we may tie-up with corporates in future to help students with placement assistance.

Certification Awarding Bodies

Get a formal recognition of your commitment to continuous learning and professional development

Our Instructors

Our faculties are industry veterans and highly experienced

Prof. Kisholoy Roy


IIAS Education Group

Prof. Bidyut Basu


IIAS Education Group