With a glorious heritage spanning almost three decades of delivering world class pedagogy, we take immense pride in acquiring the status of one of India’s top education institutions engaged in imparting management education to diverse sections of society. Established in 1990, as International Institute of Advanced Studies – IIAS now imparts quality education to the aspiring students who cherish the dream of building their career in Business Management and Hospitality Management, providing them with both long-term course and short-term course options.

At IIAS a student passes through an education system that is in tune with the needs of the industry and the IIAS teaching methodology, faculties, industry collaborations and events are synergized to provide students with a strong foundation of knowledge and skills required to stand out in their career of choice. With a focus on international exposure and industry-readiness, IIAS has often tied up with colleges in other parts of the world to give its students the best possible education and experience

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Certificate Programme in Digital Business Strategy

  /    /  Certificate Programme in Digital Business Strategy

Certificate Programme in Digital Business Strategy

Delivery Format



3 Months

Session Commencing

September 2020

Individual Courses FEd.009

Key Highlights

Learn what an integrated digital business strategy is

Understand Digital Platforms

40 hours of training

Classroom sessions at our learning centre

Career Guidance

Go beyond Digital marketing

No technical background necessary

International Credit transfer opportunity

Faculties who actually work in the industry

Key Facts & Figures

Flexible Admission

Next Batch starts from September 2020. Admissions are on a rolling basis.
To book a seat for the upcoming batch, pay Rs. 5000 only.

Power up your future

Take this course over 3 months delivered primary online with limited contact classes. Attend classes virtually and stay ahead of the competition.


Get an University approved Certificate from MAKAUT (formerly WBUT - a State University, Govt. of WB),

Flexible Online learning

Live interactive sessions conducted online with regular assignments via LMS by faculties from various locations across the world. In-class sessions at campus in Rajarhat, New Town, Kolkata with faculty from Bangalore, Mumbai.

What you will learn?

Digital Transformation
Platform Business Model
Intro to AI
Digital Marketing


Introduction Digital Transformation
Domains of Digital Transformation Utilising Artificial Intelligence
Domains of Digital Transformation Utilising IoT
Domains of Digital Transformation Utilising Blockchain
Understanding Digital Customer
The Platform Revolution
Convergence of AI, IoT, and Blockchain
Harnessing the Crowd
Limits to Decentralization
Understanding Digital Customers Behaviours

Who is this program for?

In the age of digital disruption, it has never been more imperarive to gain a competitive edge by having a clear digital business strategy. This course has been designed to cater to candidates across various levels of experience. The program would be particularly helpful for the career prospects of:

College students

Fresh graduates from college

Existing software developers

Project Leaders/ Managers working in any industry who seek know-how on how to use strategy to lead digtial transformation in their organization.


Minimum eligibiltiy is Class 10+2 but this course is geared towards executives and business managers from different business areas — not just those in IT. People with work experience should definitely consider joining this program for enhanced future career prospects

Earn a recognized professional certification

Upon successful completion of the program, participants will be awarded a Certification from Maulana Abul Kalam Azad University of Technology (MAKAUT, formerly WBUT) - West Bengal's largest university in management & technical education.

Transition to leadership roles

There is a real shortage of quality professionals who can take up the leadership mantle in the industry. Less than a quarter of HR from top companies feel they have the right personnel with such skills.
This course will prep you for getting into a managerial role from an operational one. This professional certification will serve as an indicative proof of the management skills and personal development that you will have acquired though this course.

Invest in your career.

Total Course Fees is Rs. 22,700

What you get?

Certificate from MAKAUT

Mentorship from industry experts

Placement Assistance

Convenience of LMS supported online learning

Frequently Asked Questions

What kind of Jobs will I get after completion of the course?

Students who complete our PG program typically find jobs in various sales and marketing positions in the corporate sector. You can aim to be a management trainee, marketing/sales executive, marketing/sales manager, corporate relationship executive/manager, business relationship manager and so on. Career options in sales & marketing are not limited to traditional businesses. Such candidates are highly sought after in service sectors such as BFSI, finance, retail, healthcare, tourism, educational institutions as well as ITeS sector where customers and employers value quality service and experience.

What kind of Industry-exposure will I be entitled to?

The best part of this course is that the faculty comes with years of exhaustive industry experience to give the students a peek into real-world transactions inbuilt with the theory classes via in-depth case-study discussions. Moreover, we may tie-up with corporates in future to help students with placement assistance.

Certification Awarding Bodies

Global certifications by international corporate giants + University affiliations at your beck and call